#1 Alkaline battery Brand in India*
*claim as per NielsenIQ Retail Index data for period MAT Jun‘22 (Jul'21 to Jun'22).
*vs. ordinary Zinc Carbon batteries on average across 2021 IEC tests. Results may vary by device and usage pattern.
Long-lasting power guaranteed
Find out how to get the best out of a Duracell battery and learn how to properly recycle them.Learn more
Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.Learn more