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Duracell powers explorers, learners and adventurers of all ages.

Recommended Products


Ultra Alkaline AA Batteries

Our #1 longest lasting battery with POWERCHECK™*
*Duracell’s longest lasting AA alkaline battery on average across 2015 IEC standard tests

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Basic AA Batteries

Up to 10 times longer lasting power*
*vs ordinary zinc carbon batteries in the 2015 IEC digital camera test. Results may vary by device.

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Coin Button Lithium 2032 Batteries

Dependable and long-lasting lithium coin button battery.

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Learn how the technology used to create our long-lasting batteries makes us the #1 trusted battery brand.

POWERCHECK™ – Get The Most From Duracell Batteries

Your devices need reliable and lasting energy, so make sure you take full advantage of the power in your…

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How Are Batteries Made?

Alkaline batteries have a long and rich history of powering various everyday devices. Chemical engineering…

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Responsible Battery Use, Care And Disposal

Find out how to get the best out of a Duracell battery and learn how to properly recycle them.

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Hi, we are


Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.

Learn more Duracell Bunny