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Ultra Alkaline AA Batteries

Up to 100% more power*
*vs. Zinc Carbon batteries across 2015 IEC standard tests. Results may
vary by device and usage pattern. (www.iec.ch)

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Ultra Alkaline AAA Batteries

Up to 100% more power*
*vs. Zinc Carbon batteries across 2015 IEC standard tests. Results may
vary by device and usage pattern. (www.iec.ch)

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Ultra Alkaline 9V Batteries

Long lasting power guaranteed

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Technology

Learn how the technology used to create our long-lasting batteries makes us the #1 trusted battery brand.

How Are Batteries Made?

Alkaline batteries have a long and rich history of powering various everyday devices. Chemical engineering…

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Engineered To Work Longer

Modern rechargeable technology makes Duracell batteries last longer and provide excellent performance for all…

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Responsible Battery Use, Care And Disposal

Find out how to get the best out of a Duracell battery and learn how to properly recycle them.

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Hi, we are

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Duracell is the world’s leading manufacturer of high performance alkaline batteries, specialty cells and rechargeables. Since its foundation in the early 1940s, the company has become an iconic personal power brand, trusted for compact and longer-lasting batteries. And at the heart of it all has been the Duracell Bunny.

Learn more Duracell Bunny

In action

Duracell powers explorers, learners and adventurers of all ages.