Frequently Asked Questions

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All our promotions are live on this site, on our Promotions page. Check back often for updates.
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Where can I buy Duracell products?

Right here on On every product’s detail page you can find the e-retailers that carry the product and whether it is in stock or not. You should also be able to find many of our products in common stores like drug stores, markets, department stores, warehouse stores, and office supply stores, or as mass merchandise.
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What is your response to recent third-party battery comparison testing against other brands?

Duracell is the #1 brand trusted by consumers all over the world. Battery performance is not a one-dimensional measurement; several parameters that affect performance data are: discharge characteristics, voltage, energy density, effect of discharge load and temperature as well as shelf life. Technical bulletins providing detailed information for each battery type are available in the Technical Library. Testing our designs in both a laboratory environment (following IEC methodologies) along with real life usage studies ensures our innovations continually delight our consumer.
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Universal Corporation Limited
4/1, Middleton Street,
Kolkata 700071
West Bengal

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